Toyology: The Science of Fun!!!

New Name, Same Great Show: ToyFest West in Long Beach

15 Mar

We’ve got a big toy show happening soon and it’s got a new name: ToyFest West! Formerly known as the Western States Toy and Hobby show, this year’s event will be going down March 24th through March 27th in lovely Long Beach. You don’t want to miss it – so many great lines exhibit at this show and give you an opportunity for direct hands-on interaction with their products. There’s also a Gala reception, the always popular game night, and a “Best of the Fest” presentation by ASTRA that’s open to any retailers attending the show. Again, you don’t want to miss it!

ToyFest West Long Beach 2012

Learn everything you need to know about the show here at the new “ToyFest West website.

Toyology will have our usual block of booths brimming with fun toys and people, so we hope to see you there!

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Categories Trade Shows
Author brandon @ toyology

Laurie Hyman of Green Toys wins Entrepreneur of the Year award from Women in Toys!

12 Mar

A huge congratulations to Laurie from all at Toyology for taking home the Entrepreneur of the Year award given to her by the Women in Toys organization at their 8th annual awards show held back in February. Here’s a full list of award winners from the special event. A co-founder of Green Toys, an amazing toy line that continues to knock our socks off with each new step, Laurie is certainly deserving of this award.

We’re thrilled (and lucky!) to work with Laurie, Robert, and the rest of the Green Toys team, and hope you’ve taken time to appreciate the fantastic line of toys they’ve developed. To learn more about the Green Toys brand, here’s a quick snapshot of what you need to know:

Green Toys

And you can hear more of the story direct from the creators:

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Categories Exciting News
Author brandon @ toyology

You can vote to help decide new Squishable designs!

15 Nov

Squishable is constantly churning out fantastic new designs for you to grab and squeeze, but did you know you can take part in the process? Absolutely! Head on over to their voting page to see a nice long list of potential Squishable candidates, like Arctic Fox, Walrus, Chinchilla, Loch Ness Monster, Mammoth, Puffin, Yeti, Skunk, the mighty Jackalope and so many more. You better believe I’ve been placing votes on my favorites! Don’t worry Nessy, I’ll get you up to the top!

Too bad they can’t make them all, so they need your help: vote, vote, vote! When it’s time to create some new critters, they’ll tally the votes and the prospective ideas with the most will get sent on to the design/prototype stage to see if they’ll join the large, round, wonderfully fuzzy world of Squishable. I’d hope Simon Cowell was involved in the process somehow…cue English accent, “Llama, I like your potential, good style…I’m going to say yes. You’re going on to Hollywood!” Simon Cowell or no Simon Cowell, it’s pretty darn cool that you an be so closely tied to a company’s production process, don’t you think?

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Categories Vendor Spotlight
Author brandon @ toyology

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